Awareness and a "New Intimacy"
Dr Brian and His Thoughts
Yesterday I assessed some students work with another person. It was Level 2 undergraduate assignment work in marketing communications. The assessment was of student market research and banner ads for the web. It was demonstrated "live" - in person - by student pairs to two academic assessors.
On several occasions, during live assessment, I was aware of an intense interest by the students on what I was saying. I was describing my reaction to their work, how I would react if it had been illustrated fully. I mentioned another Faculty in the University and how they were moving towards requring video to be used as part of assessment of drama students work in performance. This caught the students' interest.
A pair of students were talking about the new "flash drives". I said "You could so easily have shown how easy they are to use with video, you could talk about the new systems which can read small memory cards for by-passing camera download software. But instead you have submitted lots of unremitting text. Do you not think that anything that livens up what you have to say results in improved communication?" Students saw how their notion of media was far too fixed.
I feel we have yet to benefit from the "new intimacy" in communicatiom, which personal video will give us. The students 'intense interest' was an example of this "new intimacy": they could see I was encouraging them to get 'inside the skin' of their research topics. From what I saw, students seemed to think this was an unusual attitude on my part. But nevertheless an interesting one, since the multimedia technology is there to make it happen, and the skill to make it happen is in their hands.
On reflection I was inviting them to be more creative, to express themselves. Strange that people need to be invited to do that. It seems to me to be as natural as breathing.
Yesterday I assessed some students work with another person. It was Level 2 undergraduate assignment work in marketing communications. The assessment was of student market research and banner ads for the web. It was demonstrated "live" - in person - by student pairs to two academic assessors.
On several occasions, during live assessment, I was aware of an intense interest by the students on what I was saying. I was describing my reaction to their work, how I would react if it had been illustrated fully. I mentioned another Faculty in the University and how they were moving towards requring video to be used as part of assessment of drama students work in performance. This caught the students' interest.
A pair of students were talking about the new "flash drives". I said "You could so easily have shown how easy they are to use with video, you could talk about the new systems which can read small memory cards for by-passing camera download software. But instead you have submitted lots of unremitting text. Do you not think that anything that livens up what you have to say results in improved communication?" Students saw how their notion of media was far too fixed.
I feel we have yet to benefit from the "new intimacy" in communicatiom, which personal video will give us. The students 'intense interest' was an example of this "new intimacy": they could see I was encouraging them to get 'inside the skin' of their research topics. From what I saw, students seemed to think this was an unusual attitude on my part. But nevertheless an interesting one, since the multimedia technology is there to make it happen, and the skill to make it happen is in their hands.
On reflection I was inviting them to be more creative, to express themselves. Strange that people need to be invited to do that. It seems to me to be as natural as breathing.
posted by Dr Brian Morris at 7:15 am
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